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Ikea Opens Small Beijing Store to Adapt to New Consumer Trends
宜家开设北京小型门店以适应消费新趋势
Ikea will launch its first small-format store in Beijing, focusing on convenience and curated design services. Located in Tongzhou, the 1,500-square-metre outlet is far smaller than traditional stores. The move follows the closure of seven large outlets earlier this year, as demand for home furnishings weakens amid China’s property slowdown. Targeting young couples and families, Ikea hopes the new format will attract more visitors by offering easier access and a more efficient shopping experience.
宜家将在北京开设首家小型门店，主打便捷和精选设计服务。该店位于通州，面积约1500平方米，远小于传统门店。此前公司已关闭7家大型门店，因房地产低迷导致家居需求下降。新店面向年轻夫妻和有孩子的家庭，希望以更便捷高效的购物体验吸引更多顾客。
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